According to art-historical literature, it was Plateelbakkerij Flora that carried the torch of innovation in the ceramics city of Gouda, and with it its connection to modern art. Nothing could be further from the truth. Already during the war years, Willem Hendrik van Norden joined Goedewaagen in its experiments before 1940. Chris de Moor, a painter from The Hague, who worked in the Goedewaagen-Distel studio from 1949 onwards, also propagated the spirit of the New Look in his paintings on earthenware. Read more about Goedewaagen's Retro pottery. Read more about Goedewaagen's post-war Retro earthenware ".
